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"Kathy has done a great job developing messaging and content that resonates with any level of audience. She understands the key touch points across each level, and excels in an uncommon ability to address both the business and technology sides in any discussion. She consistently delivers value to her stakeholders and constituents."
Dave Anderson
Senior Director
SAP BusinessObjects |
SAP BusinessObjects solution marketing team was understaffed to meet the driving demands of developing consistent, relevant messaging and marketing communications. Tokat Marketing was brought in to augment the staff, bring a fresh approach to product messaging and alignment to marketing communications. In addition, Tokat created informative business issue content for executive audiences, created an aligned web presence, compiled training materials and programs for sales and other marketing organizations, and coordinated across a heavily matrixed company to ensure content and information was leveraged to generate sales. |
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" You are a ROCK STAR, what you have done for CIN (Cisco Interaction Network) is truly, truly remarkable. Usability, simplicity and compelling look and feel, all done with confidence and teamwork skills that are second to none. The CIN team owe you a significant debt of gratitude and I want to thank you for your contribution. "
Joseph Puthussery
VP Marketing
Cisco |
Cisco Systems' US sales organization wanted to leverage Cisco's leading internet communications reputation to grow their presence in the small and medium business market. The idea was to create topical, informative news-based videos directed to business and to technology decision- makers to drive awareness and leads. Tokat Marketing was hired to create the brand, messaging and web presence of this program. The social media approach included interactive video sessions, a site where viewers could access a library of topics, ask questions and leave comments. Registered video audience broke 10,000 in the first quarter of operation, greatly exceeding previous lead generation initiatives to this market. |
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"Tokat
Marketing weeded through many sources of product positioning
and product content to help us create a concise, current
and complete sales tool for our public sector sales team."
Tim
Low
Product
Marketing Director
Microsoft |
Tokat
Marketing worked with various product and sales teams to compile
and rationalize product positioning, messaging and information
for the public sector sales team at Microsoft. Information
to sales had been confusing and often not updated consistently.
The result was a 'playbook' that sales could easily access
that contained industry, product, customer, selling information
for each product set. |
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"We
needed to fill our services marketing function short term
to roll out new services initiatives. Kathy came in and
quickly got up to speed on our offerings, then produced
the sales tools and marketing communications we needed to
launch."
Fred
Sedlacek
Director Services Product Management
Aspect
Communications (now ConcertoSoftware) |
Launching products
and services often stresses the bandwidth of a lean organization.
Tokat Marketing is well versed in the marketing launch process
from managing schedules of matrixed launch teams to working
with PR on press releases and analyst briefings, to completing
the breadth of collateral and sales tools needed to announce
and sell the offering to the market. |
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"Our
product marketing focus was to finish the new products,
and we ran out of time to get the marketing completed for
launch. Tokat Marketing did a great job of quickly
creating nine datasheets with updated formatting in time
for the launch. We used Tokat Marketing after that for the
following 3 launches, website upgrade, corporate presentations
and webinars."
Holly
Roland
Director
of Product Marketing
Movaris (now Trintech)
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Consistent marketing messages are critical
for any company, especially those that are breaking into new
product areas. Movaris is a startup with rapid product release
schedules and quickly evolving marketing messaging as the
offering enters new markets. Tokat Marketing worked with Movaris
to ensure the product and benefits information was complete
and consistent across the web, presentations, white papers,
brochures and datasheets. |
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| "Our
goal was to create a stronger identity and message on our
website so that our prospects better understand the value
we offer. Tokat Marketing helped us achieve this goal."
Ken
Davenport
Project
Manager, Consulting Manager
Merador |
To create updated
messaging, Tokat Marketing worked with Merador to understand
the value they offer their clients and its uniqueness in the
marketplace. Tokat Marketing used this baseline to create
the new design, message value and content seen in the website
today. |
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