SAP's challenge was to have a GRC section in the corporate website that could grow as the solution evolved, be consistent with corporate web standards, support evolving messaging and branding, and link to associated pages to extend the GRC presence.

 
 

Breaking down silos in a corporate website

It is not unusual for large enterprise software corporations to view product groups as separate entities, focused on different audiences. And to reflect this separation in their corporate websites.   Governance, risk and compliance (GRC) applications apply across the enterprise, and across buying audiences.  So, we wanted to ensure that GRC content was appropriately linked across the website with industry content, ERP content, communities, and technology. 

Sustainability applications are co-marketed across ERP, GRC and PLM application initiatives. We created and got approval for single messaging and web content that could be used across the product groups.  This shared page concept was new for SAP and the webteam.

Back to Portfolio
   
  © 2010 Tokat Marketing